effective October 16, 2014
Lytro, Inc. (“Lytro,” “we,” or “us”) continually strives to improve the experience of using Lytro products and services. These are the primary goals in collecting information from our customers and web and mobile visitors (“you”).
This policy describes how we collect, use, and disclose information we receive from you.
INFORMATION WE COLLECT
Information about you that can be used to contact or identify you, or that can be used to identify you when combined with other information, is “personally identifiable information.” Some of the information that we collect from you is personally identifiable information, and some isn’t.
LYTRO DESKTOP APPLICATION
We may collect the following data through the Lytro desktop application:
- technical and statistical data about the usage of the Lytro desktop application and on-camera software;
- technical information about the Lytro camera such as serial number, firmware version, and product version; and
- technical information about your computer such as hardware specifications and operating system.
HOW WE USE THIS INFORMATION
We continually strive to improve the experience of using Lytro products and services and to offer compelling and innovative ways to take and experience pictures. These are the primary goals in collecting information from our customers, users and visitors.
We use collected information to:
- complete our transactions with you and keep a record of our dealings with you;
- help you learn how to use our products and services;
- offer, facilitate, personalize, and improve our products and services;
- provide you with customer support;
- perform quality assurance and business analyses;
- communicate with you about our products and services;
- better understand your Lytro experience and your needs and interests;
- develop new products and services; and
- comply with legal process and for enforcement purposes as described below.
We may combine information we collect through our website with information we collect from other Lytro sources and from third parties.
INFORMATION SHARING AND DISCLOSURE
In our ordinary course of business, we do not sell or provide your information to unaffiliated third parties for their own direct marketing purposes. We may share information in the following circumstances:
SERVICE PROVIDERS AND PARTNERS
We may employ or partner with third parties to facilitate our services or provide them on our behalf, to perform website-related services (for example, data storage, maintenance, database management, web analytics and improvement of our website’s features), to integrate their services with ours (such as Facebook, Twitter, etc.), to assist us in communicating with you, to provide customer support, or to assist us in analyzing how our website and services are used. These third parties have access to your information solely for the purpose of performing these respective tasks.
We may share your information with our subsidiaries, affiliated companies, or business partners with whom we jointly offer products and services.
COMPLIANCE WITH LEGAL REQUIREMENTS; ENFORCEMENT
We also may disclose your information if we believe in good faith that disclosure is necessary to (1) comply with any law, regulation, legal process, administrative or other government proceeding, (2) protect against misuse or unauthorized use of our website, products, or services, (3) prevent and address fraud or technical issues; (4) enforce our rights, policies and agreements or defend ourselves in legal or government proceedings; or (5) protect our and our customers’ rights, property, and safety.
We may sell, transfer, or otherwise share some or all of our assets, including your information, in connection with a merger, acquisition, or sale of assets, or if we dissolve, reorganize our business, or cease operating as a going concern (for example, in the event of a bankruptcy).
COLLECTION OF INFORMATION BY THIRD-PARTY SITES
Our website may contain links to or integrations with other sites such as social media websites, community feedback platforms, etc., whose information practices may be different than ours. Visitors should consult the other sites' privacy notices, as we have no control over information that is collected by these third parties.